Anyone who’s known me for a while, knows that health wise, I’ve been through some shit. Although it’s been an extremely long process, I’ve made some pretty significant progress lately. Two years ago I’d wake up and not be able to once a quarter or so. Now I’m deadlifting about 275 for reps regularly and completely off all medications. So here’s what I do. Read the rest of this entry »
A lot of people ask me “Bro, how do you get such a massive fist pump?” Well let me tell you, it’s not easy. It takes lots more than curls and incline bench.
First up you need rotator cuff stability. If you can’t stabilize the shoulder you sure as hell can’t “beat up the beat.”
For an effective fist pump you need to rapidly accelerate and then decelerate the fist. You can speed up training by using a medicine ball with a partner as taught here by Eric Cressey.
Once you get speed then you need strength. Maximize fist pump strength with the weighted overhead press:
and finally to get that last bit of fist pump extension, overhead shrugs:
Hopefully this will help all you guys get the most fist pump that your genetics will allow.
Applying the formula
IMPRESSIONS * CLICK THROUGH RATE (CTR) = CLICKS
CLICKS * CONVERSION RATE = SALES
It seems very simple, but it’s vitally important to not only sit down and track these numbers, but to use them to improve your site and overall marketing approach. A lot of people seem to be doing the right things. They know they’re supposed to use twitter or have a blog, but they don’t know how it all fits together. Social media drives traffic. By using real data to measure and follow this traffic, you can make improvements systematically rather than haphazardly. How do you go from twitter to a sale?
Consider impressions or more importantly potential impressions as the sum of all twitter followers, facebook friends, google search results, or ads displayed, as a function of either time or posts. So when you send a daily link out on twitter that says “read about my cool blog post here” and you have 1000 followers, that’s 1000 potential impressions. By increasing number of impressions, through either posting more, finding more followers, or SEO you can get your links in front of more people.
CLICK THROUGH RATE
For every post you’ll have a number of clicks. So perhaps 100 out of those 1000 followers click your link. This will be a really low number by traditional standards because not everyone who follows you on twitter is going to see each of your links. There’s so much traffic on twitter that any given post will get lost in the mass of tweets. Also, there will be a bit of an error rate between clicks reported by su.pr or whatever url shortener you use and clicks reported by your blog. A good chunk of clicks will be from bots spidering your links. This doesn’t matter for our formula as it will be consistent, but it’s good to recognize when all your numbers either don’t jive or they look higher than expected.
What’s critical about CTR is that it can be manipulated. A significant improvement in your CTR can be gained by increasing the quality of your tweets. It’s much easier to double your click through rate than it is to double your number of impressions. Usually this is done by posting something more controversial, taking a weird stance on an issue, or simply posting something that’s more relevant and popular. For example I wrote an article on how increasing population density has a greater effect on the environment than any amount of recycling can make up for. You could send a tweet that says “Population density and it’s effects on the environment su.pr/abcd,” or you could post “Save a tree buy a condom su.pr/abcd.” The second post get’s almost a 100% CTR because everyone clicks it, then everyone retweets it. By tracking number of clicks or click through rate you can get a better feel for what style get’s more results.
In this example we’re calling clicks as people arriving at our web page or blog. Su.pr or your url shortener should tell you how many people are getting to your site and where they come from. This is important because it tells you what channel is most effective. If you are getting 90% of your users from digg instead of twitter, then spend more time on digg, or fix whatever is wrong with twitter. Next google analytics will tell you what your bounce rate is. This is the % of people who go to the site and then immediately hit the back button or close the window. Improving the speed and look of your website decreases your bounce rate and therefore increases sales. This isn’t directly placed in the formula, but bounce rate effects conversion rate.
Conversion rate is the ratio of clicks to sales. Whether it’s get people in the door to our brick and mortar, or sell books online, the ultimate goal is getting paid. So of those 100 clicks, perhaps one results in a sale. Conversion rate is important because it can also be manipulated. By tracking conversion rate, and then split testing changes to our website, we can systematically improve conversion rate. So changing the look of the website may reduce our bounce rate, so more people read our content and buy our stuff. By changing the location or size of a banner, we may make more sales. This is all done with google website optimizer. You can run extremely complex tests and google website optimizer will tell you what works best. Generally simplifying your layout results in more sales. So the more you think about segmenting and then driving a customer to your product with as little distraction as possible, the more they buy, the more they sign up. Fewer choices usually results in more sales.
PUTTING IT ALL TOGETHER
Once you have a baseline for each of these it tells you a lot of important information. So in our example above we can actually calculate the value of a single twitter follower or impression. 1000 followers * 10% CTR * 1% conversion rate * $20 DVD = $20. So a single follower is worth $20/1000 or $0.02 per post. This gives you a budget to spend on acquiring more followers. The same principle applies for ad impressions. If you are running a pay per click program and you track your conversion rate of that program to be 1%, then you know you can only spend 2 cents per click to break even.
With all this comes a more effective approach for writing, maintaining your blog, etc. Each post has a corresponding click through rate and potentially a conversion rate. As you get better at writing you can see what results in sales, what results in more clicks, etc. By improving any piece of the formula, you increase sales.
Great example with google website optimizer: http://www.fourhourworkweek.com/blog/2009/08/12/google-website-optimizer-case-study/
I’m writing this in response to http://www.ideasonideas.com/2009/08/is-tim-ferriss-acting-like-an-asshole/
Eric brings up some great points in his post, but I think he is missing something critical. The real reason spec work or crowd sourcing exists is because good design is not limited to those with lots of experience or those that work for well established firms. Any creative process is to some degree a craps shoot. An art degree may teach you to recognize good design, it may help you understand why something looks good, but it doesn’t mean that when you break out the crayons, I will like your results.
The accountant example is a great one:
So now, look at your job, and ask yourself: How would you feel if your work was reduced to a contest? I’d guess you’d find it rather insulting. As an accountant, could you imagine meeting a potential client who wanted you to do the work first with the possibility of them “maybe” paying you after the labor was complete? Or, perhaps we could have a “steel fabricators contest”, in which hundreds of companies would design and build “spec” bridges with the best ones getting “credit, fame and glory.
The reason accountants will never face this problem, is because without a degree and lots of experience, you will never be a great accountant. Accounting, for the most part, is not a creative process. Experience is virtually all that matters.
Though it helps, experience in a creative field doesn’t necessarily make you better when it comes down to putting the crayons to paper. If Tim throws a contest, there’s a chance some high-school kid with a stolen copy of photoshop will win.
I think this is what really bothers experienced designers. A degree, years of slaving away in meetings, etc. should mean you get paid more or at least get more work. The problem is that despite all this, I can hire a great design firm and not like what they send me. I can have 500 people send me spec work, and I’m pretty much guaranteed to find something I like.
Think about the actual implications of spec work. Imagine if there was no spec work. Would the number of actual paychecks change? No. Whether I pay a grand prize to one winner or I just hire a design firm, there’s only one job. All those struggling college grads would still be out of work. The difference is that all those struggling college grads wouldn’t be submitting work to contests, they’d be doing nothing. Maybe this is better, maybe this is worse, but it doesn’t change how many people are getting jobs.
I think Erik is right about the value of exposure. As it applies to book cover design, it’s probably over rated. But look at the alternative. Instead of some random art student get his name mentioned on a top blog, Tim could just higher a popular design firm from New York, and that random art student get’s to do nothing. The only people we protect by not using spec work are those who don’t need protection. We’re putting up barriers for those looking to break in. Saying we shouldn’t offer spec work is like saying, we should only allow experienced actors to audition for movies.
Erik also worries that design isn’t thought of as real work, because to some degree, it’s fun. While designers get to check email and attend meetings just like the rest of us, there’s still a lot of truth to this. The bottom line is that paiting is more fun that adding numbers. Design sucks most of the time. Accounting sucks all of the time. As a result, lots of people want to be designers and not many people want to be accountants. Designers should have to compete in a tougher market because of this.
Maybe I’m wrong, but if I am, feel free to not do spec work, there’s plenty of other struggling artists who could use less competition.
Hydrogen power is clean! It is the future! Zero emissions! People have been telling me that hydrogen power is the wave of the future for quite some time now. Unfortunately few people understand even the basic laws of physics. I’ve been shitting in people’s birthday cakes for quite a while, and one of my favorite examples occurred while listening to a bunch of classmates extol the virtues of hydrogen power. It went a little like this:
Presenters: 10 minutes of key phrases like renewable, zero emissions, no pollution
Me: Sorry to interrupt, but given the fact that almost all commercial hydrogen is produced by running electricity through water to separate hydrogen from oxygen, and almost all of this electricity is produced by burning fossil fuels, how is this going to reduce pollution? Further, given that you lose energy, usually to heat, when you convert fossil fuels to electricity, then to hydrogen, then back to electricity, then to mechanical power, wouldn’t this also be less efficient that directly converting the fossil fuels to mechanical power, like in say a traditional engine.
Ya they were pretty much fucked after that. Sorry. You see Hydrogen fuel cells are simply a form of battery. They store energy. They’re expensive to make, complex, and hydrogen in most forms if really fucking explosive. It’s a dumb idea.
So why are we all talking about hydrogen fuel cells? Well there are two reasons. First, because we don’t have any batteries. Batteries? Ya, we don’t have any. See lithium ion batteries are as expensive as 100% Cambodian breast milk. That’s why the Tesla Roadster is so expensive and has such a limited range. We could use way cheaper NiMH batteries, but the douches at Chevron bought most of the key patents to produce them from the chodes at GM. Not surprisingly Chevron wants to stop the production of electric cars so they won’t allow these batteries to be produced for EVs.
The next big reason we are all jumping on hydrogen is precisely the reason it’s a bad idea. The people who produce energy (ie. the people who give our politicians lots of money) know that hydrogen would be terribly inefficient and will ultimately fail. So as long as we’re all chasing this red herring around, dumping billions of tax dollars into hydrogen, we’re not making better alternatives. Further, because it’s inefficient, any success in producing hydrogen cars will only increase the demand for fossil fuels. Yay Chevron!
Ultimately unless the original energy source is renewable (solar) no amount of increased effeciency storing or converting that energy is going to make much of a difference in the long term. Further, I believe that any increases in energy effeciency will only lead to decreased energy costs, and therefore more money to spend on more energy. So saving the planet may only make it cheaper to destroy the planet.
Travel Tips – Total read time: 12 minutes
Everyone wants the tips and tricks to making travel go smooth. Well I’m here to give it to you. Why am I the business travel guru? I’ve spent the last 5 years on the road as a full time consultant. But I was not just any consultant, I was a consultant for a small but national firm with clients in the middle of absofuckinglutely nowhere. I’ve had more canceled flights, food poisoning, and time spent next to 4 foot wide guys in 2 foot wide seats than most other humans on this earth, even those who also travel full time. Read the rest of this entry »
While I’m not a big proponent of copyright infringement, I’m not a huge supporter of organizations like the RIAA and MPAA who run around suing 13 year old girls either. It’s important to support the artists who entertain us. This information is for educational purposes only. Check your local laws.
That said, the reality is that the world we were promised by the cable companies, where you could watch any movie ever made right from your tv, is here. Unfortuately for those cable companies, they spent all their time trying to maintain their monopoly on the world’s content and not enough time delivering it. So instead of playing whatever you want from cable you simply pull it from the internet.
First up, use firefox if you’re not already. IE is far more prone to viruses and doesn’t have anywhere near the capabilities as firefox, which has a unlimited array of plugins that can do anything you’d ever want. You’ll want to get the downthemall.net plugin so you can que up a billion files and save them nicely. When you find a bunch of text links you can paste them into www.linkrr.com then right click downthemall and save them all at once. Also put “*.00, rar, high, .pdf, .mp3″ without quotes in your downthemall “fast filtering box” to speed things up. Once you download a file you’ll probably have to extract so use 7zip or winrar to extract files. http://www.7-zip.org/
Ok, first the basics – Google Hacking: Standard unix/appache web servers all use the same format for just listing files. They page name defaults to …index of/… and the first page heading will be a link to the parent directory (move up one folder). So to find these you would search for:
“Parent Directory” “index of/” “artist – song.mp3″
Artist/song can be outside quotes. Same for movies “Quantum of Solace.avi” though it’s even better if you find an actual name of the release, so let’s say you find a torrent called “Quantum.of.Solace.R5.x264-DEViSE” if you search for this instead you will narrow your search.
The problem with google hacking is that to many people have figured it out, particularly with MP3s. In many cases doing the search will only result in spam sites, but the more specific your search, like the example above the more likely you are to find what you’re looking for.
Far better than google are nicely organized, moderated, and indexed forums or blogs which post virtually every release. The advantage of looking through forums is that in most cases spammers and those posting viruses are quickly banned. You can also see how many posts someone has and how popular they are. Most of the time people will reply to let everyone know if the file is good/missing/whatever. These also give you a channel for finding obscure content that you might not otherwise know about. Instead of watching the daily garbage on network TV you can find movies from other countries, self help, documentaries, etc. This is almost allways commercial free. What to learn french? You can find more audio and video than you could ever listen too.
Some of the most popular and better policed sites:
rapidfind.org Basic forum with music, movies, tv, games, software, etc.
irfree.com Blog that posts virtually every release that comes out.
selfmadevip.com Great for self help, educational stuff
You’ll need to sign up for rapidshare.com It’s pretty cheap and let’s you download crap tons of files that people upload.
Hardware – if a very short time you will max out whatever storage space you have. Buy a large hard drive with it’s own power supply. Format it into a couple partitions one being FAT32 (for playing on your new dvd player) and the other being NTFS (for storing large files in HD, will not show up in your new DVD player). Then go buy this phillips upconverting DVD player with usb for $60 http://www.walmart.com/catalog/product.do?product_id=10050628 this allows you to play all the stuff off your new HD directly plugged into the DVD player.
Another good strategy for music is to simply create a playlist on youtube. This is a great way to find live or obscure stuff. Que up your playlist and let it roll.
Fair warning, a good portion of the stuff you can find on the internet is embeded with viruses or spyware. Don’t run executables (.exe) and do run an antivirus and proper firewall. For antivirus I’m a big proponent of Symantech. Free antivirus such as AVG is also available (use google). For a desktop firewall the old and free version of Sygate is great http://www.oldversion.com/Sygate_Personal_Firewall.html A firewall is critical as it can stop trojans from sending outbound data, basically making them worthless.
Imagine this; in an instant the entire world reduces their emissions by 50%. Some technological breakthrough like cheap solar power allows everyone to stop burning oil. Everyone all at once starts recycling. We all drink out of reusable aluminum bottles and no one uses paper plates. We stop printing tps reports out on paper, and we don’t let cows fart any more.
What would that do? Absofuckinglutely nothing. In the most developed country in the world, with probably the lowest fertility among it’s population, there are 15 children in the cul-de-dac of four houses down the road from where I live. The population growth in my neighborhood and the United States as a whole, is growing far less than that of less developed nations which make up the rest of the world. You see it’s not oil companies and shopping malls that are the scourge of the earth, it’s children.
Take the wildly optimistic fantasy land described above and double the population. All you’re progress just got erased. If you recycle half your trash, but you have 4 kids you’re still generating twice as much trash. The really bad news is that cheap solar and massive conservation of our resources isn’t going to happen (the people who run our world can’t profit from us using less).
There’s some good news though…kinda. The earth comes with built in population control. As population density increases fertility drops and we live shorter lives all despite advances in technology and medicine. We live and work in cubes, spend less time outside, and the quality of our food goes to zero. We must grow more corn in an ever decreasing surface area. Diseases spread more rapidly as we begin to live closer to each other. In undeveloped nations people starve and die. In developed nations people get fat and die. Over time we’ll eventually either start dieing faster or stop having kids faster, but by then the earth will be destroyed no matter what car you drive.
So next time you’re at the grocery instead of buying one of those reusable shopping bags, buy some condoms.
This is completely crazy and completely true. Unless you eat only organic food, everything that isn’t water is made from natural gas, as in methane, that comes from the ground, mostly from Russia. It doesn’t matter whether you are a vegan or a carnivore. How is this?